This is the foundation for your brand. Here we focus on your Vision, Mission, and Values and help you define your customers and think about what advantages you have over competitors.
Here we help you identify what makes you focused and different. Next you'll want to take a look at expressing your brand through touchpoints in order to influence what people think about you.
These statements help explain how you will stand out from the crowd. You'll want to carefully consider what makes you different than your competitors and how that relates to what customers want.
If your feeling a bit lost that's okay. Check out the Branding Basics. for more info.
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